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August 14, 2020

Optimizing your Airbnb for longer stays – Pt. 2

As mentioned in our previous post: Optimizing your Airbnb for longer stays – Pt. 1, there’s more involved in hosting for the long-term on Airbnb, than just improving your amenities.

In today’s blog post we’re going to uncover other aspects of the long-term hosting such as optimizing your listing in the platform itself, the home rules, and the screening process.

Taking care of these elements will increase your chances of succeeding as a long-term host by offering your guest a unique guest experience.

Optimizing your Airbnb for longer stays

Optimizing your listing on Airbnb

Getting more bookings for your long-term listing requires a lot of work. There are plenty of pending tasks, and sometimes you just don’t know where to start.

Thankfully, there are actionable tips you can take right away to improve your performance and gain more exposure for your listing.

  • Write an appealing description for your listing: Write a description that demonstrates the direct benefits of your listing. Anticipate your guest’s needs by answering common questions. What does your listing include? What landmarks are nearby distance to the beach? Provide details about the public transportation system in your city.
  • Update your listing details regularly: Improve your listing look and feel, text, prices, and amenities. It gives it a new life and refresh in the airbnb ranking. Our peers have mentioned it works as well. 
  • High-resolution professional photography: We recommend investing a couple of extra dollars on professional photography, as they will make your home stand out in the eyes of your guest.
  • Give your home a personality: What energy do you feel at your home? Does it have a special energy, area, tree, amenity, or landmark? The Mango House, Vintage Home, Deco dream Suite, Blissful Heights condo in the sky, Catamaran Suite, etc. Adding character will do the trick!

Guest Experience

One particular characteristic of long-term rental is the interaction with the guest. It is possible to start on the wrong foot with your guest and fix it at the end of the stay, but it can also occur the other way around. This is why communication in the beginning and throughout is so relevant in this process because it will allow you to deliver an outstanding guest experience and salvage any occurrences.

What steps can you take to improve your guest experience?

  • Ask for constant feedback: Ask your guest regularly how does he/she feels or if there’s anything you can do to make his/her stay more comfortable.
  • Address incidents immediately: just like in any home, incidents happen; a clogged toilet, a malfunctioning AC or water heater, energy outages, etc. Take action over those issues and provide a solution as soon as possible. Consider having a plan b for any of these scenarios.
  • Keep your guest up to date about events or regulations happening in your city: If your city is hosting a major event that might be interesting for your guest, make sure to let him/her know. You will earn extra points for this. Keep in mind that COVID is still around us, and regulations regarding social distancing and safety may change as the pandemic evolves. Make sure your guest is well aware of your local normative.
Home Rules Stratton Hospitality

Home Rules

Airbnb house rules outline what you expect of your guests before, during, and after their stay. If a guest breaks a rule, they are liable for any damages that may occur. They also run the risk of being evicted from the property.

bnbduck.com

This is why when it comes to a long-term rental, crafting your home rules is a crucial process to do before your listing goes live. Besides your usual short-term rental rules, you might want to evaluate different scenarios that could happen in long-term stays and regulate them.

This is why you should consider these questions:

  • Should I be flexible about the no-smoking policy?
  • What type of gatherings will you allow in your home?
  • Are you going to charge your guest for non-registered guests?
  • How will you address damages to your home appliances?
  • How about pets? Will you allow them?
  • What if your guest cancels before he/she finishes his/her booking?

Likewise, we strongly recommend having your guest sign a rental agreement. This will hold your guest accountable for home rule violations and will support your case in a legal battle against squatters.

Screening process

In the process of optimizing your Airbnb for longer stays, screening your guest is an essential aspect that will help you to understand your guest’s needs, but also to evaluate if your home is the best fit for that guest.

When you’re developing a listing, one of the main things you have to think about is; who is going to stay on my listing? Who am I getting this place ready for? Because that’s going to help you decide what type of amenities you need, what kind of furnishings you need, or any other things that you want to include in your short term rental.

Some of the questions you want to ask are:

  1. What is the purpose of your stay?
  2. Why are you interested in this property?
  3. Where are you traveling from?
  4. Is this your first Airbnb or short-term rentals?

The Connected Host recommends answering every inquiry with a question with the purpose of encouraging your guest to share details about themselves. A good inquiry response should look like this.

“Our driveway can easily accommodate 4 mid-size vehicles. With our house having a 10-person capacity, we find this has worked well for our guests. I see you have listed 9 adults in your group. Do you feel this will be adequate for your group?”

The Connected Host

Ready to host for the long term

Optimizing your Airbnb for longer stays is a great opportunity to have a regular income in times when there’s a lot of uncertainty due to the latency of COVID-19. For you as a host, it is crucial to understand the needs of your long-term guests, and the steps you can take to cater to them with a first-class service.

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Category: Tips for Hosts
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